Surf Shop Gear Pricing Calc
Build items with clean cost, MSRP, and margin math.
Choose your blank cost and graphic cost from dropdowns, add labor and overhead, then see unit cost, suggested MSRP, actual margin, and profit.
Target Margin
%
Total Cost
$23.70
Projected Profit
$38.30
Actual Margin
61.8%
Product Type
Hat Style
Graphic Type
Blank Cost
Graphic Cost
Labor
Overhead
Actual MSRP
Suggested MSRP
$27.99
Unit Cost
$8.25
Profit
$19.75
Margin
70.5%
Product Type
Hat Style
Graphic Type
Blank Cost
Graphic Cost
Labor
Overhead
Actual MSRP
Suggested MSRP
$51.99
Unit Cost
$15.45
Profit
$18.55
Margin
54.6%
Formula used for actual margin:
Actual Margin = (Actual MSRP - Unit Cost) / Actual MSRP
In your spreadsheet terms: Unit Cost = K5, Actual MSRP = R5, so the formula is =(R5-K5)/R5.